Beliefs Impact Your Sales Success

Steve shares an example of a sales negotiation to demonstrate how a salesperson's beliefs impact the outcome of the deal.

A New Normal in Sales

We are all using a process today. The current process is perfectly designed to create the results we get today - good or bad.

Staying to the Left of the Sales Pendulum

If you're desperate to make a sale happen and try to control the process, you push away the buyer you want to influence and likely prevent the desired outcome.

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