Influencing The Buyer’s Vision When You Are Late to the Opportunity

Influencing The Buyer’s Vision When You Are Late to the Opportunity

Influencing The Buyer’s Vision When You Are Late to the Opportunity If you were not the first seller through the door, you are at a disadvantage. If your competition was involved in the formative stages of the buyer’s journey, the buyer’s vision may be well developed and hard to change. You CAN still win, but you must adjust your tactics. Decision Criteria Ask what the … Read more

Never Get Ahead of the Buyer

Never Get Ahead of the Buyer

Never Get Ahead of the Buyer After reviewing an MRI, I had a doctor tell me, “This surgery is inevitable. You are going to want to do this.” His knowledge convinced him of the need, but he was ahead of me emotionally. He was convinced before I was convinced. Another doctor, looking at the same MRI, took the time to show me the image and … Read more

The Buyer’s Journey

The Buyer’s Journey

The Buyer’s Journey The image below depicts the five phases a buyer moves through to recognize a need, assess alternatives, make a purchase, and promote that solution. Buyers move through these stages with no assistance. Moving through the phases is like an element moving through changes of state, from gas, to liquid, to solid. It is primarily an emotional journey. The changes of state are … Read more

money before technology

Money Before Technology

Money Before Technology I will argue that you should talk to a buyer about money before you talk about technical details. Believe it or not, buyers are on board with this idea. It’s salespeople who aren’t. Doing a quick analysis and getting a buyer’s input on whether it makes financial sense to move forward is a much quicker process than dealing with technology. This saves … Read more

Relationships Take Too Long

Relationships Take Too Long

Relationships Take Too Long “I see the value of relationships, but sometimes I think that takes too long.” This statement was made by a salesperson in a Software Sales Bootcamp, and raised a key point of how to establish rapport with a buyer. I’ve listened to thousands of hours of sales calls, and I’ve heard salespeople try to break the ice by starting out with … Read more

The Purpose of Questions

The Purpose of Questions

The Purpose of Questions When you’re on a sales call, you should have a purpose.  That purpose helps to focus your questions and guide the call, to ultimately bring about a solution.  If you went to engineering school, like I did, you were taught that asking the right questions will bring you 80% of the way to a solution.  You cannot jump to a solution, … Read more

Breaking Down Your Stroke

Breaking Down Your Stroke

Breaking Down Your Stroke This tip focuses on using a diagnostic probe, which is the first step in the Need Diagnostic. If you’re not familiar with this resource, I encourage you to download it from the Toolbox as a reference, or review this tip which provides examples of how to use an Open Diagnostic Probe. The rule: If there is no need, do not proceed … Read more

The Open Diagnostic Probe in the Perfect Discovery Call

The Open Diagnostic Probe in the Perfect Discovery Call

The Open Diagnostic Probe in the Perfect Discovery Call The open diagnostic probe serves as an alternative to a premature presentation. Presenting too early directs the conversation to the seller’s solution and almost always leads to a premature disqualification by the buyer. A generic presentation convinces the buyer that seller’s solution is not a fit for their unique, specific needs. Instead, asking the buyer to … Read more

Building the Business Case in Times of Uncertainty

Building the Business Case in Times of Uncertainty

Building the Business Case in Times of Uncertainty I’ve talked before about the competition for funding within a business and how financial decision makers will choose to fund projects that have the quickest and most reliable ROI. In the midst of the pandemic, cash is more precious than ever and many CFOs are unwilling to make investments unless they have a clear ROI AND a … Read more

Mindful Selling

Mindful Selling Carl Jung is often credited with saying, “Until we bring the unconscious to the conscious level, it will control our lives and we will call it fate.” Selling is best viewed as the facilitation of mindfulness. Most of us have tried to solve a problem, only to find that after extensive, extended effort, we cannot. Out of frustration we ask someone for help. … Read more