One of the Most Important Sales Techniques is Not a Technique

One of the Most Important Sales Techniques is not a Technique Intent Trumps Technique The intent behind sales techniques determines their effectiveness. Sales techniques used without an ethical underpinning will be seen as tricks or manipulation. No buyer wants to feel manipulated, so it’s important that the intent behind sales techniques is that they serve the buyer’s and the seller’s best interests. In the Software … Read more

How to Close a Sale

How to Close a Sale In the buyer’s journey, the gap between Analysis and Action is frequently left untraveled. Many shop. Few buy. It is not hard to understand why I am often asked how to close a sale. How to Close a Sale: YES is nothing without HOW In order to cross the gap from “shopping” to “sale” the buyer and the seller must … Read more