Brain Science and Decision Making: How Buyers Decide in B2B Sales
Brain Science and Decision Making: How Buyers Decide in B2B Sales Brain Science and Decision Making: How Buyers Decide in B2B Sales If we understand how buyers decide in B2B sales, we can facilitate the process to the benefit of both parties. Brain scans let us see how buyers decide Neuropsychologists believe that emotional and rational parts of the brain may be more closely intertwined … Read more