7 Insights from Top Sales Leaders

7 Insights from Top Sales Leaders How do you create a high performing sales culture with communication, accountability, clear vision, competition, and agility?  Take advice from eight outstanding sales leaders. Eric Hay, Director, Field Engineering Use sales-call role-playing as a method of training before setting the sales person loose so that there is no possible negative impact on an actual deal.         … Read more

Building the Business Case: Real World Sales Conversations

Building the Business Case: Real World Sales Conversations In Building the Business Case: Financial Decision Makers, I suggested that, to translate technical wins to revenue, we have to ask questions that: Connect the buyer’s need to enterprise priorities (the arrow labeled 3 below) Quantify the financial impact (the arrow labeled 4 below). If you need help on how to translate the Need Diagnostic outline into … Read more

The Role of Email in Sales Prospecting

The Role of Email in Sales Prospecting We call it cold calling for a reason, as salespeople understand the importance of a live conversation. However, email does play a role in sales prospecting and can support your efforts to have a prospect engaged in a sales conversation. Here is an example of a good use of email in prospecting. Email #1 – follow up to … Read more

Leading Change through Sales Methodology Training

Leading Change through Sales Methodology Training Creating change in a sales organization requires a sales leader to utilize sales methodology training. Change is hard because most people take the path of least resistance and gravitate toward old habits. Leading a sales team starts with putting your sales playbook in place. If your new sales methodology makes their job easier, the sales team will use it. … Read more

Focus On the Sales Basics: A Checklist

Focus On the Sales Basics: A Checklist #1 – Prospect to Power Establishing Value on Major Opportunities Opportunity X-Ray The Perfect Discovery Call Checklist #2 – Understand customer problem & impact The Need Diagnostic: How Buyers Decide Brain Science and Decision Making: How Buyers Decide in B2B Sales Dispassionate Diagnosis: The Key to Consultative Selling The B2B Elements of Value Co-Create the Solution with the … Read more

Pressure for Sales

The Pressure of Sales

The Pressure of Sales It takes months to build quality pipeline. You can destroy a deal in a minute. When sales leadership focuses on late stage deals it leads to inconsistent revenue flow. Here’s a piece I wrote that applies: Proactive vs. Reactive Sales Management This may make the point even better.