You Can’t Win a Conversation

High pressure selling and arguing with a buyer’s objections will push them in the opposite direction and eliminate trust.

Avoid whack-a-mole objection handling.

Whacked buyers may stop voicing their concerns.

That doesn’t mean the concern is resolved.

Instead, stay left by validating their concerns and work to understand the reasoning behind the objections.

When the buyer feels heard, you can work through the objection together.

For help tackling objections and dealing with the toughest sales scenarios, consider participating in the next Software Sales Bootcamp.