This is a Sales Call
It’s no secret that most people want to avoid sales calls. Once people figure out they have a salesperson on the line, they can’t wait to get off the phone.
Traditional sales advice is to cajole them to staying on the phone.
But forcing someone to give you their time is unlikely to bring about a positive response.
Instead, when I call a prospect, I say “This is a sales call. Would you like to hang up?”
It’s true, that some people are put off by the approach and do hang up. But about 70% chuckled and let the call proceed.
In fact, one of my students shared a post on LinkedIn from one of his customers:
When a prospective buyer has given their consent to have a conversation, they have taken the first step toward buying into the sales process.
If you want to learn more about how to create relationships with a buyer that will lead to sales, consider attending one of the Software Sales Bootcamps.