soccer player succeeding

Sales mastery is created through a period of intensive habit reformation and sales skill training.

The best way to gain mastery is to be coached as you would a sport. The training process must include systems, coaching, playbooks, intensive practice and game film.

In this training program, we use recorded sales calls like game film, allowing you to review and improve your own performance.  The level of mastery attained this way can’t be achieved through lesser means.

The sales skill mastery phase is typically proceeded by initial training in a sales methodology.

Step 1: Sales Bootcamp ($1,395.00)

Two-day Sales Training Bootcamp to learn an effective sales process. Select from:

Step 2: Mastery Coaching ($250.00/month)


A series of weekly sales mastery sessions, using sales call recordings, like game film, to coach.

You'll work one-on-one with Steve Kraner, which allows you to progress at your own pace.


Contact Steve Kraner at or call 703.966.0192

"To date, yours has been the absolute best training course I've had the pleasure attending. I am currently enjoying my own success in reaching the level of my sales career that I'd always dreamed of.

Thank you for always keeping in touch, and helping me get out of my own way when it comes to asking the deeper, pointed questions that I sometimes hesitate with. When I get stalled at times, (which we all do) I look to your tips for reassurance and guidance that I'm taking the right steps in my own sales cycles."

-Eric Copeland

"Since implementing Steve's methods, I have seen tremendous improvement in my ability to move deals along faster as well as qualify out those that would have strung me along in the past."

-Lester Sydney 
2017 Global Top Salesperson at Black Duck Software

“"Out of all the sales trainings I have been to, yours was the first to really approach the cold call and customer differently. Many had false rapport and small talk to make the customer comfortable. I am seeing a different level of engagement with my customers."

-Dan Kaufman 
McAfee/Intel Security